Dawson Horrell Architects Dawson Horrell Architects   The Studio  4 Stadium Street   Chelsea   London SW10 0PS        Tel: 020 7351 1944            Email: dha@DawsonHorrell.co.uk              CHELSEA ARCHITECTS KENSINGTON ARCHITECTS WESTMINSTER ARCHITECTS FULHAM ARCHITECTS TRANSPORT ARCHITECTS HAMMERSMITH ARCHITECTS RESIDENTIAL ARCHITECTS IMPERIAL WHARF  STATION ARCHITECTS Project Joseph Shop Location Brompton Cross, London, UK Client Joseph The practice was commissioned to design the conversion and fitting out of 2 adjacent shops on 3 levels at the junction of Brompton Road and Draycott Avenue into a single outlet for the fashionable men and women clothes designer, Joseph Ettegui. The project involved merging the complex spaces in the 2 shops through a common party wall. The challenge was to transform the separate buildings with differing floor levels into a single coherent space. The design solution sought to maximise the space and flow of the retail areas whilst using the awkward geometry formed by the alignment of the buildings to generate an interesting and sucessful retail space.  The interior was designed to be in harmony with and  compliment the simple elegance of the Joseph merchandise using simple but highly contrasting materials. ←previous   next→